social media
Content creation is at the core of
SP*Marketing.
While everyone else is creating beige, safe content that blends into the background, we're over here making marketing that makes people stop, look, and actually pay attention.
We create content for brands who refuse to be boring - because in a world of endless scroll, standing out isn't optional.
Whether you're looking to win over a completely new audience or nurture your current followers into lifelong fans, we know exactly how to make it happen.
STRATEGY FIRST
We're strategy-obsessed because random acts of marketing get you nowhere.
We dig deep into your business, your audience, and your goals to create a roadmap that actually makes sense - from your social media strategy and brand messaging to content plans that connect your brilliant real-world experiences with the right people online.
No throwing spaghetti at the wall, just smart, focused strategies that work.
CONTENT CREATION & MANAGEMENT
You’re not alone if social media feels like a second job. You’re not sure what to post, you don’t have time to do it properly, and when you do post… it just doesn’t land. That’s where we come in.
Our monthly content creation packages are collaborative but hands-off in all the right ways - we take the social media stress off your plate and make the process feel easy (and fun). Together, we’ll create content that actually connects.
Research, planning & content calendar population
Custom photos, reels & graphic design
Thoughtfully written, keyword-focused copy
On-site shoot or studio photo/video shoot
Engagement and goal-driven tactics
Monthly reports
Planning and review catch-up
No more guesswork, just content that feels like you — and gets results.
HOW IT WORKS
1. Planning
The most important part of content creation: planning. We align your plan directly with your strategy and suss out what areas of your business we need to focus on before can get our creative on.
2. Content Creation
This is where the magic happens. Each month, we’ll head to your chosen location to capture original content that feels real, relevant, and unmistakably you. Think behind-the-scenes moments, team interactions, product features, or snippets of your day-to-day—all shot with a social-first mindset and edited to stop the scroll.
Prefer a studio setup? We can swap your monthly visit for a styled photo or video shoot instead. Or, if you’ve already got content on hand, we’re happy to work our editing magic on your footage.
3. Scheduling
Bi-weekly, we draft both creative and copy content for your review, and feedback. Upon your approval, we’ll promptly schedule the content for publication.
4. Catch Up
Each month, we’ll meet on Google Meets to discuss your monthly report, any business developments or happenings we need to know about, and outline key focus areas for the months ahead. Then we start from step 1 again and get planning for the next month!
content shoots & reel creation
Need some one-off content for your socials. We have packages that can give you enough photo and video content to last you a month, or three! Plus edited reels ready to go.
WHAT ELSE? (FAQS)
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Our content creation is best suited for experience-led brands—businesses that offer something people can feel, taste, see, or remember.
Think venues, events, cafés, tourism, wellness spaces, boutique retailers, education and hands-on service providers who thrive in real life but need help translating that magic online.
If your business is built around real experiences and real people, we’re the right fit.
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We primarily focus on Instagram, Facebook, and LinkedIn, but we can help you explore other platforms if it makes strategic sense for your business and audience.
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Our strategies are the foundation for everything that follows – and the essential first step before we dive into content creation or ongoing retainers.
We start with a client questionnaire and a strategy session to get to know your brand inside and out. From there, we build a comprehensive strategy that includes:
Clear objectives and goals
Brand story, purpose, vision & mission
Brand values and tone of voice
Deep-dive audience analysis and personas
Competitor analysis and opportunities
Unique value proposition suggestions
Messaging architecture and content formula
Custom content themes, post ideas, and formats
Branded Canva templates and visual direction
Content planning tools and a ready-to-use calendar
Practical tips and tools for growth
We wrap it all up with a 90-minute session to walk through the strategy together, ensuring you’re confident and clear on how to move forward. It sets the tone, shapes the story, and ensures every piece of content has a purpose.
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Yes—because we don’t do random acts of marketing. Every social media client starts with a one-off strategy project to make sure your content, messaging, and goals are aligned.
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We offer a range of retainer packages to suit different needs, each with varying levels of service, content output, and involvement. If you’re not sure what’s right for you, book a call and we’ll walk you through the options—or create a custom package tailored to your goals and budget.
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We’ll let you know our next available start date based on our calendar. All retainers begin with a one-month strategy phase to ensure everything we create is aligned with your brand, audience, and goals. Once your strategy is locked in, we roll straight into content creation the following month.
