Hi, and welcome!

We're SP*Marketing - a small, but mighty creative marketing boutique born from the idea that experience-led brands deserve marketing as brilliant as the experiences they create.

Founded by Steph Patton after decades of experience on both agency and brand sides, we believe the best businesses are built on real connections, not corporate buzzwords. 

We know from experience that great marketing happens when strategy and creativity work together to create something genuinely human - which is why our clients aren't just seen, they’re remembered.

Meet the Team

We bridge the gap between who you are in real life and how you show up online - because that's where the real growth happens.

Here’s the team that makes it happen…..

  • FOUNDER

    Strategic mind, creative heart, and the unofficial mayor of real-life marketing.

    After years managing campaigns for national and global brands in fast-paced agency life, Steph now brings that experience to small and medium businesses - helping them cut through the noise by leaning into what makes them real, relatable, and easy to connect with.

    As the founder of SP Marketing, her mission is to be the go-to for brands that are better in real life - because in an increasingly digital world, it’s the face-to-face, human moments that inspire her most.

    Whether she’s crafting scroll-stopping reels, mapping out strategy, or sharing flat whites with clients, Steph brings the spark, keeps it real, and makes sure there’s a bloody good time along the way.

  • CREATIVE DIGITAL MARKETER

    Kelly is SP Marketing’s go-to for content that cuts through and strategy that actually sticks.

    Whether she’s crafting killer captions, building seamless websites, or managing ad campaigns that convert - she brings clarity, confidence, and a can-do attitude to every project.

    With years of marketing experience across industries from hospitality and fitness to seafood and retail, she knows how to turn messy ideas into marketing that moves.

    Outside of work, she’s a marathon-running, house-reno-ing, toddler-wrangling multitasker (with a very cute golden retriever puppy by her side)

  • CONTENT CREATOR

    Sarah has spent her career across both sides of the marketing world - agency and in-house, in New Zealand and globally. She’s run big-picture strategy, rolled up her sleeves for campaign rollouts, and helped bring brands to life in ways that stick.

    With a natural knack for storytelling (and a lifelong love of a good chat), she brings ideas to life through content that connects.

    After pressing pause to raise her family, she’s back doing what she loves: helping businesses show up with purpose and personality through SP Marketing.

view THE work