SOCIAL MEDIA & CREATIVE MARKETING
for Brands That Are even Better in Real Life
When your MARKETING no longer reflects THE EXPERIENCE YOU OFFER - we fix that.
3–5 pain points written in the client’s language. Explain what I mean by ‘for brands htat are better in real life’
Examples of angles:
Inconsistent content
Strategy that looks good but doesn’t convert
Doing too much in-house with no clarity
Agencies that don’t “get” real-life businesses
Casa Hidalgo is a web design studio for established service-based businesses whose websites haven’t kept up with their growth. Through calm, collaborative design, we help you feel proud of how you show up online again.
WHAT WE do
Structure:
Short intro line
Grouped service categories (not long lists)
Link to deeper service pages
Example grouping:
Strategy & planning
Content & social
Digital & campaigns
Creative & design
Each service should be framed around outcomes, not tasks.
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We take the pressure off your socials - from big-picture planning to polished content execution.
Content Strategy – Clear, custom plans that give your social presence direction and purpose.
Content Creation & Management – Posts, graphics, captions, scheduling, and reporting — done for you.
Content Shoots & Reel Creation – Real-life or studio-style content tailored to your brand, plus Reels that don’t feel forced.
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Reach the right people, at the right time, with the right message.
Social Ads – Meta (Facebook/Instagram) and LinkedIn campaigns that support awareness, engagement, and retargeting.
Google Ads – Search, display, and performance campaigns that put you in front of high-intent customers.
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We create websites that convert - and look good doing it, with messaging, design, and structure that makes sense (and works).
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Turn social scrollers into loyal subscribers with smart, strategic email marketing.
Lead Magnets – Entice sign-ups with something of real value.
Automations – Set up welcome flows, nurture sequences, and tailored journeys that work while you sleep.
Newsletters – Share updates, offers, and useful content that keeps your audience warm and ready to convert.
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Bring your brand to life visually and verbally - no stock-standard, cookie-cutter content here.
Branding - strrategy & visual identity
Artworking & Design – Marketing collateral for digital and print.
Campaign Planing & Execution – Big launches, bold campaigns, and the strategy to make them work.
Copywriting – Messaging that’s sharp, strategic, and sounds like you. From web copy to social captions and everything in between.
keeping it REAL. (about)
Your Approach (How You’re Different)
Purpose:
Positioning. This is where people decide why you vs someone else. ie STRATEGY FIRST - it’s why it works long term
Structure:
One strong positioning statement
3–4 pillars explaining how you work
Good pillars might cover:
Strategy first
Real-world storytelling
Collaborative working style
Results-driven execution
This is not a service list yet — it’s your philosophy.
How It Works (Process)
Purpose:
Reduce friction and uncertainty.
Structure:
3–4 simple steps
Plain language
Reassuring tone
Example flow:
Understand your business
Build a clear plan
Create and execute
Review, refine, repeat
This helps time-poor decision-makers feel safe.
About / Human Connection
Purpose:
People hire people.
Include:
Short founder/team intro
Values or working style
Why the agency exists
Keep this warm, grounded, and concise — not a life story.
Who You’re For (and Not For)
Purpose:
Qualify leads and repel the wrong ones.
Structure:
“We’re a good fit if…”
Optional “We’re probably not for you if…”
This builds trust and saves time on both sides.
About / Human Connection
Purpose:
People hire people.
Include:
Short founder/team intro
Values or working style
Why the agency exists
Keep this warm, grounded, and concise — not a life story.
How It Works (Process)
Purpose:
Reduce friction and uncertainty.
Structure:
3–4 simple steps
Plain language
Reassuring tone
Example flow:
Understand your business
Build a clear plan
Create and execute
Review, refine, repeat
This helps time-poor decision-makers feel safe.